Collection and Use of Personal Information
Personal information is data that can be used to identify or contact a single person.
About the regulation and data protection
- What does the General Data Protection Regulation (GDPR) govern?
- What is personal data?
- What constitutes data processing?
- What are Data Protection Authorities (DPAs)?
As of May 2018, with the entry into application of the General Data Protection Regulation, there is one set of data protection rules for all companies operating in the EU, wherever they are based.
Stronger rules on data protection mean
- people have more control over their personal data
- businesses benefit from a level playing field
Here are some examples of the types of personal information LaserWorks may collect and how we may use it:
What personal information we collect
When you create an LaserWorks Client ID, apply for commercial credit, purchase a product, download a software update, register for a class at an LaserWorks Retail Store, contact us or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, and credit card information.
When you share your content with family and friends using LaserWorks products, send gift certificates and products, or invite others to participate in LaserWorks services or forums, LaserWorks may collect the information you provide about those people such as name, mailing address, email address, and phone number. LaserWorks will use such information to fulfill your requests, provide the relevant product or service, or for anti-fraud purposes.
How we use your personal information
The personal information we collect allows us to keep you posted on LaserWorks’s latest product announcements, software updates, and upcoming events. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences.
We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes.
We may also use personal information for internal purposes such as auditing, data analysis, and research to improve LaserWorks’s products, services, and customer communications.
If you enter into a sweepstakes, contest, or similar promotion we may use the information you provide to administer those programs.
Collection and Use of Non-Personal Information
We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an LaserWorks product is used so that we can better understand customer behavior and improve our products, services, and advertising.
We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.
With your explicit consent, we may collect data about how you use your device and applications in order to help app developers improve their apps.
If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.
Cookies and Other Technologies
As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and click stream data.
Disclosure to Third Parties
At times LaserWorks may make certain personal information available to strategic partners that work with LaserWorks to provide products and services, or that help LaserWorks market to customers. For example, when you purchase and activate your iPhone, you authorize LaserWorks and your carrier to exchange the information you provide during the activation process to carry out service. If you are approved for service, your account will be governed by LaserWorks and your carrier’s respective privacy policies. Personal information will only be shared by LaserWorks to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.
Integrity and Retention of Personal Information
Access to Personal Information
You can help ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account at https://appleid.apple.com/. For other personal information we hold, we will provide you with access for any purpose including to request that we correct the data if it is inaccurate or delete the data if LaserWorks is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made through the regional Privacy Contact Form.
All such communications are examined and replies issued where appropriate as soon as possible. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.